onemightyroar: Our team was brought on by Mirrorball to head the digital relaunch of Hpnotiq in time for the release of the Harmonie line extension. We’ve worked on alcohol brands in the past, but Hpnotiq was different because of a distinctly feminine target market. We spent the last couple months going back and forth between “Girls Night Out” photography and shades of violet, inadvertently becoming “just about” experts with metropolitan night life. Everyone has updated their CV’s accordingly.
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onemightyroar:

Our team was brought on by Mirrorball to head the digital relaunch of Hpnotiq in time for the release of the Harmonie line extension.

We’ve worked on alcohol brands in the past, but Hpnotiq was different because of a distinctly feminine target market. We spent the last couple months going back and forth between “Girls Night Out” photography and shades of violet, inadvertently becoming “just about” experts with metropolitan night life. Everyone has updated their CV’s accordingly.

(via onemightyroar)

Source: hpnotiq.com

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    HPNOTIQ website redesign
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